THE CHALLENGE —

isima is a haircare brand ignited by Shakira and developed by industry experts, launched June 2026. Joining the team in a fractional capacity, I led the transition from an external creative agency to an in-house model — further developing brand guidelines and evolving the brand system across an omni-channel presence. My role spanned 360° creative direction, including product launches and international expansion.

Photography: Rosalie Agency, Aurelie Graillot, Tim El Kaïm
Brand Identity: Holiday Agency