I'm a creative director with a wide range of experience spanning over 19 years and two continents.

My love affair with storytelling began in the glossy world of magazines in Moscow, where I cut my teeth as a producer before diving headfirst into fashion styling and writing for magazines like ELLE, Vogue, and L'Officiel.

By 2014, I'd landed the dream gig as the youngest Editor-in-Chief and Art Director at Cosmopolitan Ukraine. My mission was to shake things up. I completely reimagined how we told stories, making them more inclusive and relevant, while giving both our print and digital editions a total makeover that actually spoke to younger readers.

I've always been drawn to doing things differently. In 2016, I packed up my editorial vision and moved to New York, ready to flip the script and work with brands instead of just covering them.

Now I help brands find their voice through visual storytelling, branding strategy, and creative direction. Whether it's a complete brand overhaul, directing a shoot, or finding brand’s North Star, I'm all about creating experiences that feel tuly authentic.