Confessions of A Rebel was born to defy categorization and gender binaries. I was briefed to create a brand identity that would stand out from the sea of sameness and would be authentic, edgy, and real. Brand name inspired the black and white, high contrast paired with neon elements.

THE CHALLENGE —

My Role — 

Visual Identity 
Packaging Design
Creative Direction for Photography
Organic social
Brand Collateral Design

PACKAGING —

Packaging becomes another act of defiance. Classic black and white collides with rebellious neons, typography fragments and breaks apart, product names spit in the face of convention. No gentle whispers of "Midnight Mystique" or "Golden Goddess”, just “B*tch, please”

CREATIVE POV —

Brand’s visual rebellion strips away the artificial perfection of the fragrance world. Grainy, high-contrast black and white photography that feels ripped from underground zines replaces airbrushed fantasy.

Models become walking manifestos: their skin tattooed with fragrance taglines that speak truth instead of empty promises. Faces obscured, identities fluid, they represent everyone and no one, refusing to be reduced to marketable archetypes.

Visual direction built on destroying the pristine with purpose. Mixed media chaos; backwards typography, ingredients slashed with tape, obscured angles and fractured perspectives. We call it visual vandalism against an industry built on exclusion.

Photography: Lena Melnik, Aurelie Graillot Studio